Your health
is my
passion

Welcome! I’m so glad you’re here.

I’m Irma Owen, a Certified Health & Wellness Coach with 38 years of experience in the beauty industry, and today my passion is helping women 50+ feel healthier, stronger, more confident, and excited about the next chapter of their lives.

I believe wellness at this stage of life is about so much more than a number on the scale. It’s about having energy, taking care of yourself, feeling confident in your own skin, reconnecting with what brings you joy, and creating a life that feels meaningful and fulfilling.

MY JOURNEY FROM BEAUTY TO WELLNESS 

I grew up on Long Island, New York, where my journey began in the beauty industry. My father owned a chain of beauty salons, so from an early age I was surrounded by women, beauty, transformation, and the powerful connection between how we care for ourselves and how we feel.

I attended Wilfred Beauty Academy and continued my education through advanced training with the L’Oréal and Redken institutes, eventually becoming a master hair colorist and educator.

My career took me from New York to Florida and eventually to beautiful Maui, Hawaii, including working at The Ritz-Carlton in Kapalua. Over the years, I had the privilege of working with women from many different backgrounds and stages of life.

But after decades in the beauty industry, I began to understand something even more deeply:

True transformation isn’t only about how we look. It’s about how we feel, physically, emotionally, and from within.

That realization inspired me to expand my work into health and wellness.

A NEW CHAPTER

I became a Certified Health & Wellness Coach through the Institute for Integrative Nutrition and continued my wellness education through Quantum University Hawaii.

I’m bringing everything I have learned over the past 38 years into Irma Owen Wellness.

My focus is helping women 50+ navigate the changes that often come with midlife and beyond, whether that means improving their health, creating healthier habits, managing stress, increasing their energy, rebuilding confidence, rediscovering their purpose, or simply making themselves a priority again.

And I haven’t left beauty behind.

I still believe that sometimes a new hairstyle, fresh makeup, updated wardrobe, or simple self-care ritual can help a woman reconnect with herself. When appropriate, I incorporate my beauty experience into my wellness coaching because feeling good on the outside can beautifully complement the work we’re doing on the inside.

My approach is about the whole woman, mind, body, confidence, beauty, and purpose.

LIFE ON MAUI

I live on the beautiful island of Maui with my husband, Paul, and I’m grateful every day for the lifestyle and natural beauty that surrounds us.

When I’m not coaching, you’ll often find me walking or hiking in nature, strength training, enjoying Maui’s beaches and sunsets, yoga, meditation, cooking, gardening, listening to music, taking photographs, traveling, or simply spending time with the people I love.

At this stage of my own life, I have learned that getting older isn’t about becoming less of who we were.

It’s an opportunity to become more of who we truly are.

That’s what I want for the women I work with, to feel healthy, confident, connected, and inspired to create a next chapter they genuinely love.

Welcome to Irma Owen Wellness. I’m so happy you’re here.

To your health and happiness,
Irma